Day 1: Monday, 9^th November, 2020

General overview

Key

Tasks- I am using (*) for the tasks

Events- I am using ($) for the events

Notes- I am using (#) for the notes

* For my nonprofit, I will apply strategies in the research to understand the competitive environment. Research surveys, observation, interviews, and questionnaires will be an appropriate source of information.

$ attend a meeting for the nonprofit using Wordle. Wordle will facilitate an alternative way of analyzing the content of nonprofit marketing.

# I have today learned my nonprofit (People against Human Trafficking organization) has several workers. The number of workers is 90, and its mission statement is: Our mission is to eradicate human trafficking in the world today. Human trafficking brings many negative effects on the victims and their relatives. People are deprived of their rights of life and other fundamental rights that they should be enjoying like other citizens. We are a nonprofit organization operating on the community’s grassroots with the help of volunteers to end human trafficking among the people.

Day 2: Tuesday, 10th November 2020

Media

* I am choosing the appropriate media for the research of my nonprofit. Wordle is the best media as compared to Feedly, WeVideo, and Flickr.

$ Wordle is the media that will help me create my own texts or use the copy and paste method. A Java plugin is required on my computer for the media to be effective.

# Today, I have learned that Wordle is a good media that will enable me to create clouds of words from the text in use. Wordle is suitable for my nonprofit, and chances of accuracy and better understanding are possible.

Day 3: Wednesday, 11th November 2020

Competitive environment

*Study the competitive environment of my nonprofit. The external structure of my nonprofit include the SWOT analysis

$Analyze the Strengths, weaknesses, opportunities, and threats of my nonprofit (People against Human Trafficking organization) and give feedback on shaping the organization’s marketing strategy. It is beneficial for the future operations of the nonprofit (Kearns, 2016).

#Today, I learned the SWOT analysis of my nonprofit (People against Human Trafficking organization).

• Strengths

There are valuable services in the organization. The services offered by the organization cannot be easily competed by another rival organization. Quality of service leads to increased client satisfaction; hence they can recommend others to the services.

The clarity in vision and mission of the organization with a reputable historical background

Works as a monopoly in the region to offer services in preventing human trafficking

 

 

• Weaknesses

Lack of enough volunteers and the current workers have to endure long working hours

The number of volunteers is less than 100; hence the coverage base is limited

Poor communication with the external agencies

The organization has poor record-keeping mechanisms hence inaccuracy in some information

• Opportunities

Improve communication with external agencies. It will provide a helpful source of information on running such kind of organization. It could also be an avenue for donor-funding.

Gather key information from the people the organization has helped. They can be resourceful in helping others in the community who may be victims.

Set focus on involving more people in the volunteering services. All the population will be involved in the volunteer scheme to widen the services to the community.

• Threats

The nonprofit programs are not easy to measure their impact on society

High costs incurred in operations

Human trafficking is not a well-known term for the community. Many people do not concentrate on their impact on society.

There people who fuel the negative reputation of the organization to the community. This affects the operations of the nonprofit negative and derails its performance.

Increased government involvement in eradicating human trafficking in the country. This leaves the nonprofit organization with a minimal task to perform. It may lead to prospects of shutting or scaling down its operations in the region.

Day 4: Thursday, 12th November 2020

Target audience

*Research on the target audience for the nonprofit organization. I want my information to reach various individuals and groups. The target audience will help accomplish the nonprofit agenda in the delivery of services to the vulnerable people in the community.

$Involved volunteers, workers, members, service recipients, and donors as the target groups (Andreasen et al., 2017).

#Target audience pulls the various sides of data leading to a common pull of working. With the selected target audience, the research will be easily facilitated. Also, they are instrumental in driving engagement.

Day 5: Friday, 13th November 2020

Social media

*identify the types of social media used by the nonprofit and their engagement

$Facebook and Twitter are commonly used in social media by my nonprofit. A large number of people are reached out when giving out information. They are social media platforms that help to deliver services to clients effectively.

#learned that social media help the organizations in spreading the services offered and campaigns for funds. Facebook and Twitter connect the target audience with the respective awareness. The Facebook page has attracted 1.3M followers, and 4M likes. Also, Twitter has 1.8M following. The high number of followers is a great indication of growth in the nonprofit and service recipients’ base. Also, new followers’ traffic is high now, a clear indication the nonprofit has a good reputation currently.

Day 6: Monday, 16th November 2020

Nonprofit in the news

*research on the presence of my nonprofit in the news platform. Also, the worthiness of the news.

$The nonprofit has been in the news this week. The study shows that the news from the nonprofit has brought a lot of attention to the audience.

#Today, I learned that the news channel boosts the publicity of nonprofit. The news has reached a large number of people. Newsworthy reporting helps the potential recipients of services to gain accurate information channels properly. The local community and other people in the country can receive news of the nonprofit on its operations and planned schedules. People are, therefore, able to follow the happenings closely and benefit from the services provided, and the victims of human trafficking could easily be helped.

Day 7: Tuesday, 17th November 2020

Geography impact and a brief history

*Research on the geographical location and how the nonprofit has affected the people, including service recipients.

$Survey shows that nonprofit (People against Human Trafficking organization) has been operational for more than ten years. The nonprofit’s location is an area that is prone to human trafficking, a norm that has lasted for many years.

# People against Human Trafficking organization has been operating in Los Angeles, California. The nonprofit is responsible for eliminating human trafficking in California and the United States. The nonprofit began to help people in Los Angeles against becoming the victim of human trafficking. It was founded by a Catholic mission in the area whose faith is in the church. The church was opposed by human trafficking that was on the rise in Los Angeles. The organization has grown to a large community-based organization that incorporates several volunteers and workers from its inception. The organization is projected to be a multinational agency by 2030 with branches over the whole world. This means it shall be competing with other multinational humanitarian agencies such as the Red Cross Society (Irwin, 2018).

Day 8: Wednesday, 18th November 2020

How my nonprofit appears to use the marketing mix

*plan for the appropriate marketing tools that the nonprofit will use to reach the target

$research shows the appropriate marketing mix for the nonprofit include: Price, Product, promotion, and place that ensures its image is promoted in the community (Borden, 2016).

#learned that the marketing mix by the nonprofit to appear in 4Ps.

Place- the nonprofit operates in Los Angeles, California, United States.

Price- the nonprofit offers services for free to the service recipients. It involves volunteer services from individuals who are willing. The funds utilized come from well-wishers and donor funding from the campaigns in the crowd funding.

Promotion- the nonprofit is involved in locals every week. This helps in marketing itself to the target audience. The information conveyed always attracts a large number of people as it is worthy of its services. The social media outlets are also utilized during the promotion of the nonprofit. Facebook and Twitter pages attract a large number of likes and views by potential service recipients. Also, social media has witnessed an increase in followers’ volume, a prospect of a better future service provision.

Product- the nonprofit is a service provider organization. It renders services for free to the victims and people affected by human trafficking in the community.

Day 9: Thursday, 19th November 2020

The Value Proposition of my nonprofit

*the nonprofit projects for the best in its service delivery that no other organization can offer. Why should services in human tracking prevention be delivered by this organization?

$the nonprofit offers extra services to prevent human trafficking, such as educating the members, stigma related to human trafficking, and equality among human beings.

#all people are equal and should receive equal attention from all the sources. Quality services will the fastest emergency in the area makes the organization be the best. Also, the nonprofit treats its volunteers and other workers with high levels of dignity. Quality care is provided to victims, and moral support that helps in their future makes the nonprofit be the leader in human trafficking prevention. No discrimination at all in the nonprofit organization as we admit all the people irrespective of their situation and motive to our services. Our office premises are super clean within a free Wi-Fi connection to transfer our services appropriate to our clients. Our service recipients will enjoin been in a conducive environment than other nonprofit organizations rendering services like this.

 

 

 

Day 10: Friday, 20th November 2020

The mission statement of the nonprofit (People against Human Trafficking organization)

*Our mission is to eradicate human trafficking in the world in the present day. Human trafficking brings many negative effects on the victims and their relatives. People are deprived of their rights of life and other fundamental rights that they should be enjoying like other citizens (Kirk & Nolan, 2016). We are a nonprofit organization operating on the community’s grassroots with the help of volunteers to end human trafficking among the people.

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Andreasen, A. R., Kotler, P., & Parker, D. (2017). Strategic marketing for nonprofit          organizations.

Borden, N. H. (2016). The concept of the marketing mix. Journal of advertising    research, 4(2), 2-7.

Irwin, J. (2018). Making the World Safe: The American Red Cross and a Nation’s Humanitarian Awakening. Oxford University Press.

Kearns, K. P. (2016). From comparative advantage to damage control: Clarifying strategic           issues using SWOT analysis. Nonprofit Management and Leadership, 3(1), 3-22.

Kirk, G., & Beth Nolan, S. (2016). Nonprofit mission statement focus and financial          performance. Nonprofit Management and Leadership, 20(4), 473-490.